TH BEYOND INK Q1 2024 Your Guide to Print Marketing Trends + Insights
Looking forward and anticipating what your customers will need and want next is vital. Awareness of trends keeps you competitive, in the moment and identified as the expert. See what’s exciting in the now so you can uncover new business opportunities and demands. Ready to distinguish yourself from your competition with forward-thinking ideas? Read on. SPILLING THE INK
After reading through this issue of ThINK Beyond, please take 2 minutes to provide us with your feedback: 1. On a scale of 1 to 5, how relevant to your business is the information in this guide? 2. What information did you find most helpful? 3. What print, marketing, industry or product trends would you like to see featured in future issues of this guide? 4. Please share any additional suggestions or comments. Take the Survey What do you thINK? Poll | 2 Minutes Trending in Marketing Artificial Intelligence Trending in Print Buying & Design Trending in Industries Healthcare Trending in Products Labels & Packaging
Print Trends WHO IS BUYING WHAT IN Q1? TOP SELLING TOP SELLING TOP SELLING TOP SELLING Labels Promo Products Signs & Badges Custom Print Forms Folders Report Covers Flyers Business Cards Post-it® Notes Calendars Pens Plastic Bags Name Badges Engraved Office Signs Plastic Yard Signs TOP SELLING Stamps Dater Stamps Embossers Mailing Spot Color Shaped Foil Stamped/ Embossed Top Selling Verticals Healthcare • Financial/Accounting Real Estate Visit our Content Calendar Page – fresh new content including booklets, flyers, and videos. Trending in PRINT
Cartoon Charm People appreciate brands that offer a lighter approach to life. Cartoons make brands seem friendlier and more approachable. This trend is evolving into a movement where brands are challenging traditional norms. Hand-drawn An understandable counter to AI, there is a growing preference for designs that clearly illustrate an apparent human element. Folks are favoring designs with obvious handcrafting. Reeded Glass This effect adds dimension and softens light, producing captivating visuals that draw interest. This feature is a key component of the Art Deco aesthetic. Barbie Pink The aesthetic of the Barbie movie was so striking that pink has become a dominant force in graphic design trends. Essential features are bright, candy-like colors paired with feminine shades of pink, crafted into fun and whimsical shapes. “Fancy” Printing A combination of innovative and classic techniques. Designers are exploring the limits of paper-based creations through methods like letterpress, foiling and embossing to push the envelope of traditional printing. TOP 5 DESIGN TRENDS The views on the top design trends for 2024 are as varied as a Pantone super swatch, but there are a few common themes surfacing. Here are some of our favorites:
Trending in MARKETING ARTIFICIAL INTELLIGENCE The quintessential trend set to shape marketing in 2024 and beyond. WHAT YOU NEED TO KNOW AI is the science of making computer systems perform tasks that normally require human intelligence — to think like humans, recognize patterns, make decisions and even judge like humans. WHY IT MATTERS The integration of AI into the printing industry signifies a leap into a future full of potential. For print resellers, it's an opportunity to grow sales, improve customer relationships, and streamline sales and marketing practices. How does AI impact sales for resellers? Current Customers • Predict customer needs • Improve customer experience • Communicate more pinpointed and personalized Prospective Customers • Identify potential leads • Precision targeting • Predict propensity to buy Both Customers and Prospects • Identify trends and patterns • Nurture and follow up with leads • Generate ideas and creative solutions
HubSpot Rich AI features like lead scoring and sales forecasting. PRICING Free with HubSpot’s CRM create content 18% 16% 16% 14% How Sales Reps Use AI prospect outreach research data analysis and reporting Source: HubSpot Please note that the references to tools and products are provided for informational purposes only and do not constitute an endorsement or sponsorship by us, nor do we receive any form of sponsorship or endorsement from them. Apollo AI Extensive database of 60 million companies and 260 million contacts. PRICING Free plans available Drift Helping sales teams prioritize efforts and focus on high-potential leads. PRICING Varied pricing plans people.ai Primo sales forecasting. PRICING Available from people.ai ChatGPT Helping create proposals, emails, social posts, video scripts and much more. PRICING Free AI’s positive impact on the printing industry. Read more The Bright Side of AI Blog | 5 Minutes 5 AWESOME TOOLS AI Sales Tools to Help You Reach Your Goals
Trending in INDUSTRIES HEALTHCARE Change is on the horizon. Communication will be key in the year ahead. WHAT YOU NEED TO KNOW Healthcare will be seeing an incredible amount of change in the years to come. Technology, legislation and patient demands are all playing a role in pushing this gigantic industry into new territory, and most healthcare organizations will be embracing new systems and processes to meet these standards. WHY IT MATTERS Communication is always important but a surge of changes in the industry means communication will be more important than ever, and direct mail pieces will be high on the priority list for healthcare organizations as they try to find communication tactics that feel credible and trustworthy across multiple generations. Print Solutions That Hit the Mark Help your clients get the word out to their customers with popular and effective direct mail pieces. Brochures Guide patients through a telehealth visit, so they get the most out of the meeting. Postcards Create a postcard campaign promoting a new wellness program. Flyers Distribute flyers at community events to increase visibility and reach a broader audience. Read more
Personalized Care Technology is driving more customer-centered care, which means an improved patient experience. Read more Virtual Healthcare Telehealth is still popular as more and more people become comfortable with it and the technology improves. Preventative Care The industry is shifting its approach to proactive, which benefits patients and lowers costs for clinics and hospitals. of millennials take the time to look through their mail to make sure they’re not discarding useful information. Source: USPS A look at enhancing engagement amidst emerging trends that are providing opportunities for connecting with patients. Read more Healthcare Marketing Strategy Trends Blog | 6 Minutes 85% TOP 5 HEALTHCARE TRENDS Generative AI AI is making personalized care more attainable by organizing and analyzing data like charts, patient histories and more. Internet of Things IoT refers to software and technologies that exchange data. Think wearable devices or asset tracking systems for medical equipment.
Trending in PRODUCTS LABELS & PACKAGING Branding that sticks with customers. WHAT YOU NEED TO KNOW Labels and packaging have become increasingly important to brand strategy, which means 2024 will be a big year for this product sector. We’re seeing some exciting developments in labeling aesthetics as well as new opportunities for improving the customer experience. WHY IT MATTERS Labels and packaging aren’t just bags and stickers anymore! These are well thought-out printed pieces that reflect a brand’s values and mission. Expect to see customers wanting more options and faster turnarounds as the economy bounces back in 2024 and consumers get more comfortable spending. Top Prospects for Label Sales Breweries/Brewpubs Coffee Roasters Local Bakeries Wineries/Distilleries Craft Beverages Local Cosmetics Brands Local Farmers Farmers’ Markets Event Planners Craft/Artisan Fairs Read more
TOP 5 LABELS & PACKAGING TRENDS Sustainability Consider sustainable options the new norm. Customers want labels and packaging that are better for the environment. Read more of sourcing and operations leaders say labeling has gone from an afterthought to a strategic priority in the last five years. Source: TrendCandy Smart Labels RFID labels store information and wirelessly transmit data, while QR codes add an interactive customer experience. Standout Packaging Features that grab attention like hot foil, embossing and holograms are gaining in popularity. Read more Multiple Processes Additional processes like coatings, security features and embellishments are in demand. Restored Supply Chains Supply chains are returning to normal, causing less disruptions for print facilities and customers. The market for Smart Labels is expected to grow by a compound annual growth rate of 9% over the next decade. Read more RFID Tags Market Outlook Market Research | 2 Minutes 87%
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